Strategic Partnerships Case Study: Mike’s Hard Lemonade® x ASPCA

As a senior leader on the ASPCA’s marketing and development team, I co-led a national cause partnership with Mike’s Hard Lemonade®—a standout collaboration that combined creative engagement, mission alignment, and strong fundraising outcomes. I helped shape and activate a multi-channel campaign that invited supporters to double their impact through a $25,000 donation match and a product-linked revenue contribution capped at $50,000.

To create emotional connection and maximize reach, we produced a live-streamed puppy pool party featuring adoptable rescue dogs. The campaign generated over 3 million digital impressions and raised more than $75,000, proving how values-driven partnerships can amplify both mission and brand.

Throughout my career, I’ve led strategic partnerships with top brands across industries, including QVC/HSN, Subaru, Docusign, Nylabone, TD Bank, Sol de Janeiro, Nick Stenson Beauty, Torrid, Animal Planet, and Conair. These collaborations have expanded digital reach, elevated brand visibility, and delivered meaningful fundraising results.

I bring a proven ability to identify, cultivate, and steward partnerships that align with organizational goals while delivering measurable value for corporate partners. My approach is rooted in trust, creativity, and mutual benefit—ensuring every collaboration drives lasting impact for both the cause and the brand.