Global Campaign Case Study: Walk for Women

As Chief Marketing & Development Officer, I led the development and launch of Walk for Women, Soroptimist’s annual global campaign designed to elevate brand visibility, engage new supporters, and grow fundraising revenue. Debuting in March 2024, the campaign invites individuals worldwide to celebrate Women’s History Month and International Women’s Day through movement-based action.

Participants pledged to walk—or joined by jogging, cycling, dancing, or any form of movement—as both a personal commitment and a peer-to-peer fundraising driver. The campaign leveraged grassroots momentum, digital storytelling, and the hashtag #WhyIWalk to generate user content, amplify awareness, and build deeper connection to Soroptimist’s mission.

To increase engagement and revenue, I introduced branded merchandise and oversaw the creation of a comprehensive campaign toolkit, including multilingual digital assets and a global outreach strategy that supported clubs and participants in 21 countries.

In its inaugural year, Walk for Women engaged supporters in 21 countries, generated over 2 million digital impressions, and diversified revenue through peer-to-peer fundraising and new corporate partnerships. The campaign established a scalable, mission-aligned signature event, positioning Soroptimist for long-term growththrough cause-based community engagement and global visibility.